President & CEO of Corberry Digital Marketing Agency, a full-service digital marketing agency offering web design, SEO, PPC, social & more.
In this last year, how we live, socialize and even shop is still adapting, still uncertain. So many of the things we used to do out in the world have moved to the digital landscape.
Businesses, too, have faced multiple challenges in the sudden need to adapt to rapid change. But as the end of the year looms and as economies around the globe begin a tenuous recovery, we wonder what we can expect of 2022. As a startup, how will you navigate your way through this ever-changing market? With this question in mind, I have a few tips for e-commerce startups in 2022.
Use social media for social commerce.
With people required to stay home for most of 2020 and into 2021, social media has been one of our favorite ways of staying connected with others. The social media market is vast, its global audience still expanding, with daily participants numbering in the billions. Just last month, TikTok alone revealed that it has 1 billion monthly active users worldwide!
In response, these platforms are becoming optimized for social commerce. Users can now buy and sell goods and services directly on social media platforms. For example, TikTok recently expanded its partnership with Shopify and can offer businesses its platform to sell their products.
Marketing on social media is now both more accessible and more significant than ever before. The market continues to grow, and platforms continue to develop new strategies for businesses to expand their share of the digital marketplace. As a startup, you can hit two birds with one stone when you invest in marketing on social media.
Invest more in visual commerce.
“Visual commerce” is a blanket term referring to the many methods brands use to help consumers gain more product knowledge.
A study was conducted in which the researchers performed 55 experiments. They compared how well the participants learned with illustrated text versus with text alone. The study showed that the participants who followed illustrated text performed 323% better than those who followed text alone. A clear sign that visual commerce deserves some attention!
These visual methods include:
• Augmented reality
• Virtual reality
Because of the engaging nature of this content, visual commerce can establish connections and relationships between brands and consumers. For a startup to become relatable, relevant and trustworthy, it will need to form a quality connection with its prospective customer base.
In e-commerce marketing, what makes visual commerce important is its role in educating the consumer on products and services. The modern consumer is meticulous and demanding of the products they purchase. With visual commerce, a customer can learn more about a company’s process and commitment to producing quality products.
As a startup, investing in quality visual commerce will ensure your product or service is more likely to get noticed. Your customers will understand more about what your business is offering and why it is relevant in their lives.
Encourage user-generated content.
User-generated content is any content that comes from customers. These can be text, images, videos or reviews about the product or service. What makes UGC effective is that it generates genuine and unique content for your startup. It comes from firsthand experiences, lending your content invaluable authenticity. According to a survey of 1,590 consumers, 79% of respondents reported that UGC has a significant impact on their purchase decisions.
To help encourage UGC, hold contests and ask people to share their experiences online. Those who enter the contests can tag their friends, thus generating more views and shares. The more participants in the event, the better.
Social media is not going anywhere. It has become a part of people’s daily lives at this point. As a startup just entering e-commerce, UGC is one of the best ways to promote your products and services online.
Invest in SEO and link building.
What’s great about search engine optimization (SEO) is that it’s low cost, which is always good news for startups. And despite this, it’s effective! SEO is such an effective marketing strategy that even large corporations are investing in it. According to one study, 70% of marketers agree that SEO is more effective compared to PPC.
Ultimately, the goal is for your content to come up first in search engine results pages. This increased visibility brings more people to your website and becomes the stepping stone to conversions of new customers and the growth of your brand.
Remember to create content that not only will help you rank higher in SERPs, but will also bring value to your visitors. Don’t focus too much on always talking about your products and services. Your viewers might get disinterested in your content.
Instead, explore your niche and target content that helps people get better in that niche. If people find your content interesting, you will always score high on recommendations. SEO is a long-term investment, not an overnight sensation. It’s an organic and sustainable way to grow, but you have to consistently build it.
Just like SEO, link building is a long-term investment. It involves getting other websites to link back to your website, meaning more users discover your content and ultimately increase your website’s authority in the field. It’s a great way to market your products by bringing in more people to learn about what you offer.
A survey shows that 74.3% of SEO professionals spend around $2,500 on their average monthly link-building budget. But as a startup, you can build links for free, guest posting being just one technique. Look for other blogs that you can work with and create content worth sharing.
Being an e-commerce startup in the market environment today can be challenging. The economy will shift around, and you will need to adapt quickly to survive.
Staying informed of market trend predictions for 2022 can help you plan out your marketing strategies ahead of the game. Making the most of every advantage will give your startup its best shot at thriving and surviving in the marketplace.