The use of social media is no longer confined to keeping people connected. It has now become an effective platform for companies to market their products, advertise them in an engaging way, and remain in touch with their existing and potential customers.
It’s a domain that has seen drastic changes and growth in recent years. Simply put, it’s tough to survive in the cut-throat competitive world without using these massively popular platforms, including Facebook, Twitter, Instagram, Tiktok, and YouTube,
Still not convinced? We bet these surprising facts will surely make you contact the social media marketing agency in Dubai and get them on board.
Almost every person who owns a smartphone has social media accounts. And some people have more than one account. It’s another thing whether their accounts are active or not.
To put it in numbers, approximately 4.80 billion people use social media platforms. And going by the trends, the number is surely going to rise in the time to come as new platforms keep surging up.
While various new social media platforms have been introduced recently, none has been able to surpass the popularity of Facebook.
An industry pioneer of sorts, Facebook has 2.989 billion monthly users. And we are talking about active users only. If we take into account inactive users, the number is going to rise further.
To clear the confusion, only those users are considered ‘active’ who have logged into this platform at least once within 30 days.
The reason why Facebook has cemented its position as the leading social media platform is its adaptability. It has repeatedly introduced features that have compelled customers not to abandon it.
Take the marketplace feature, for instance. It allows users to post things they want to sell without requiring any intermediary services. Similarly, there’s a Facebook Watch feature available for creators and users.
Statistics show that young people consume the maximum portion of active social media users.
Here’s a breakdown of social media users with respect to age, as per a survey by the Pew Research Center:
- Age Group: 18 – 29
% of active social media users: 84%
- Age Group: 30 – 39
% of active social media users: 81%
- Age Group: 50 – 64
% of active social media users: 73%
Note: This study was conducted on US citizens only.
It won’t be wrong to state that people are now becoming social media addicts. Whenever they get time, they take out their smartphone from their pockets/bags and start scrolling Facebook, Instagram, Twitter and other platforms. Suffice it to say that these platforms have become an indispensable part of our lives.
As per the latest statistics, an average user spends somewhere around 2 hours and 25 minutes on social media. And again, it is expected to increase with time as these platforms keep on introducing more features to engage users.
No list of top social media platforms can be complete if it doesn’t include Instagram. Launched in 2010, this application rapidly climbed the ladder of popularity. It can be ascertained from the fact that it was downloaded over 1 million times on the day when it was launched on Android in 2012.
Instagram stories have contributed a lot to its success. The number of active Instagram stories users were recorded to be 150 million in January 2017. However, they jumped to 500 million in just two years.
Taking inspiration from Snapchat, Instagram Stories allow users to post auto-removable pictures and short videos for a limited time. And with the recent ‘Reels’ feature, the popularity of Instagram is touching new heights.
It won’t be wrong to state that influencer marketing got a major boost due to social media. The concept of hiring renowned personalities to market/advertise products was already prevalent in the past. Social media, however, added a new dimension to it.
According to a 2018 study, 49% of consumers claimed that they take into account social media influences’ recommendations before purchasing products.
All this information clearly justifies the need to have a robust social media marketing strategy, and for this, you’ll need the services of experts. There are many digital marketing agencies in Dubai that offer social media marketing services. But you must rely on an experienced and credible company like Zoom Digital for the best results. Make a point to read reviews before you finalize the company.