In the last years, stock photos have become immensely popular – and for a reason.
Websites and blogs use images to give their visitors a better and more interesting browsing experience. The images play a crucial role in providing a better user experience to your readers.
Images can also be used to give a visual identity to your company along with an improved overall brand image. Using stock photos can help you enhance your content marketing and can attract more customers to your website.
But unfortunately, they are often used without proper credit. Watermarks are one of the best ways to protect your images from being used without proper credit.
This article is going to show you how to add stock photo watermark without making them look overly visible and annoying to your audience.
Keep it small, but readable.
The very first thing you need to know about watermarking your stock photos is that bigger isn’t always better. It’s not very good to have a big, ugly watermark all over your image. It will only distract your audience from the real beauty of the image rather than protect it.
However, you don’t want to make it so small that no one can read it either. You want your watermark large enough for people to recognize, but still small enough so as not to interfere with the main focus of the photo.
Place it somewhere unobtrusive.
Place the stock photo watermark strategically. Since you are using stock photos, chances are that your visitors are familiar with them as well. So, instead of putting the watermark in the middle of the photo or in a place where it can be easily noticed, place it somewhere where it will not attract much attention.
The tips for this include:
- On the edge of the photo or on a corner
- At the bottom of the image
You can also place it in one of these areas if there is a lot of empty space available. What is the best way to determine if there is enough space? If you can still read what is written on the watermark clearly then there’s probably enough space for it. If not, then you should consider moving your watermark to another location that has more empty space.
Use a good typeface, but don’t get crazy with it.
Let’s get this out of the way first: choose a font that is easy to read and a bit chunky so that it’s clear what the words are. If you have to squint to see the letters, that defeats the purpose.
When choosing what goes on top of your image, you want something that’s easy to read and stands out against the image itself. But at the same time, you don’t want it so big that it covers up parts of your picture or sticks out like a sore thumb. We recommend using a sans serif typeface for maximum legibility.
It’s also important to use a simple font for your stock photo watermark. A font with lots of flourishes and frills might look cool, but it’s going to be hard to read.
Use a translucent watermark.
Let’s face it: stock photos are ubiquitous on the web, and they’re a huge part of many people’s content creation process. So adding a stock photo watermark might seem like an easy way to protect your images from getting reused without your permission. However, if you’ve ever come across a blog or article with a visible watermark on a stock photo, you know that it can look really bad. The most common issue is that the watermark is too opaque, which will make the image look pixelated in most browsers.
Luckily, there are plenty of ways to add a stock photo watermark without making it overly visible. Let’s start with the most basic method: transparency. Many of the programs you use to edit your images—like Photoshop—can add transparency to any layer. There are also free online tools that will do this for you. You can also save your images as transparent PNGs using online converters.
Consistency is key. Use the same watermark across all photos.
When you add a stock photo watermark, it’s important that the watermark is consistent with the ones that appear in other images. This is because consistency makes things easier for your audience. If they see the same watermark on different images, they’ll know that’s yours. This also means that if they find one of your photos without a watermark and another with one, they’ll know that one of those photos is not yours. When you have a consistent style across all of your images, people will be able to recognize your work without even looking at the name or website underneath the photo – this makes them more likely to visit your website or buy your products or services.
A good rule of thumb is to use the same typeface in your stock photo watermark as you do in your logo and other branding elements. That way, you’ll maintain consistency across all your marketing materials. Plus, it’ll ensure that your watermark won’t clash or distract from the rest of your photo or design.
Use your logo.
As simple as this sounds, it’s still one of the best ways to add a stock photo watermark. This is because the logo already exists in a lot of places, so it doesn’t look out of place in your photos when you put it on there.
However, you do have to keep in mind that you’re putting text on top of an image, which can make it look bad if you don’t do it right. The easiest way to avoid this is to use a style of your logo that is meant to be used as a watermark.
The best stock photo watermark should give credit where it’s due in the most unobtrusive way possible. Minimalism is the key here: no fancy designs or unusual shapes.
In a nutshell, watermarking, when done correctly and appropriately, can be a great way to get your brand out there.
Let your friends know about these tips. Who knows, you may be helping them learn how to do the same thing one day!