Genz is passionate about social media and is all set to make a decent career in digital marketing. The number of active Indian web users is expected to reach 666 million by 2023.
According to Rahul, every organisation, big or small, requires as a digital presence as possible through excellent digital marketing practice. Back in the day, the game’s leading players were radio and television, but thanks to the world wide web, we have seen a complete shift of focus to social media. Brands are now propagating their thoughts, ideas, and products using the digital sphere. The brand must make its mark and spread awareness; luckily, social media have given equal ground to everyone and has left it to them how to grow their business.
Mishra believes there are numerous reasons why organisations around the world are increasingly investing in digital marketing, and here are a few of them:
Companies are staying current by adding online components to their brick-and-mortar stores or combining various digital marketing strategies to create an internet presence as the scope of digital marketing technologies expands.
Digital marketing strategies are critical for businesses because most consumers use smartphones and research products online before purchasing.
According to a Goldman Sachs report, the advanced advertising profession in India will be worth USD 160 billion by 2025, more than ten times its current value.
However, businesses worldwide use digital marketing to target their audiences better online and on mobile devices. As a result, many are seeing a significant return on their investment due to their efforts.
Targeting audiences with ease
Businesses can use data in digital marketing to target audiences based on gender, age, location, interests, and education.
Companies can also use different methods and messages for different audiences to retarget potential customers who are already familiar with their brand.
Advanced online marketing certifications can help digital marketers learn how to target audiences more effectively.
Low investment, high return on investment
Digital or inbound marketing has a 61 per cent lower cost per lead than traditional marketing. Advertisers who use social media, paid search and other digital strategies spend significantly less on their campaigns.
Because many businesses use pay-per-click (PPC) strategies to cut costs and target specific audiences, this is the case.
In general, digital marketing campaigns provide a higher and faster return on investment.
Rahul says, growing on social media quite evidently doesn’t happen in the blink of an eye. Instead, it is a well-defined process, and digital marketers have complete knowledge of the cycle.
Apart from a bachelor’s degree, there are online digital marketing certifications that can help you get hired in 2021:
- Google Analytics IQ Certification
- Hootsuite Social Marketing Certification
- Google Ads Certification
- HubSpot Content Marketing Certification
- Digital Garage: Fundamentals of Digital Marketing Certification
- HubSpot Inbound Marketing Certification.
The digital marketing certifications listed above can help you channel your hidden digital marketer and assist you in building a career in the same.
If you are looking to build a career as a digital marketing professional, here are some statistics for you:
The demand for digital marketing is rapidly increasing as an increasing number of businesses around the world seek to establish an online presence. By 2020, digital promotion will be required to create 20 lakh jobs and by 2021, the number of web users is expected to reach 800 million. Businesses are increasingly eager and willing to invest in internet-mediated branding, advertising, and marketing.
Advertising on television, in print, and on the radio appears to have taken a back seat.
So, let’s face it: the digital marketing industry is exploding, leaving traditional marketing mediums in the dust. Of course, this directly implies that there are plenty of job openings for people with relevant skills.
Salary of a digital marketing executive:
A person working as a digital marketing manager earns an average of Rs 8,09,777 per month.
A candidate with 4 to 8 years of experience is required for this position. The range of digital marketing manager salaries in India for freshers and experienced professionals is Rs 4,00,000 to Rs 18,00,000.
The salary is determined by several factors, including the location of employment, the candidate’s qualifications, the industry in which they work, and the type of Digital Marketing Certification they hold.
All of these factors have a significant impact on the figures. For example, a person living in Mumbai will always have a higher average salary than someone working in Hyderabad.
The amount of compensation will be determined by the cost of living in a specific city or town.
If you are interested in digital marketing and want to build a career in digital marketing, Rahul recommends you believe in yourself and take your career to the next level!
Read: 5 demanding courses students can choose in 2021
Read: Jobs for freshers: Hottest tech skills driving entry-level jobs in 2021