November 26, 2022

In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local SEO, technical SEO, and more now play a role in your overall marketing success.

Tools like log analyzers and website crawlers are now needed to help maintain an edge over the competition. Keep reading to learn more about web crawlers and how they impact the digital marketing process.

What Are Web Crawlers?

A web crawler is a tool that collects content online to build a database for additional analysis. They analyze hashtags and keywords, index the URLs and the content, check if links are updated, rank pages, and more. You can use the data collected for several purposes.

Finding Potential Leads

Do you have a B2B company that helps other businesses create quality content? If so, you need to know when other companies want to hire content writers so you can reach out to them. You may find this information on job placement sites, LinkedIn, and more.

Think about how long it would take you to find sites manually and gather the valuable data and the total amount of stress you will face. The data can be accessed sooner, and in a format you can easily use and understand with web crawlers.

Competitor Analysis

Web crawlers are especially beneficial in gathering information about your competition. Trying to collect competitor data, like pricing manually, is time-consuming – particularly if you have several of them.

Your product development, sales, and marketing teams can gain significant advantages with web crawlers. It will provide you with opportunities to review what is working for your competition and what doesn’t, so you can apply these lessons to your own efforts.

Keep Up with Trends

Ensuring you have the latest information about your vertical gives you a significant edge over the competition. When you access the latest trends, you will know what your existing customers need and what new segments you should target.

Using web crawlers makes the process fast and easy by gathering information and making it available to you in a single, central location.

Reviews of Brand and Competitors

When it comes down to it, most customers will not give you detailed feedback. Even when they do, it may not offer much value. You can gather reviews, posts, and comments on external forums and websites with web crawlers. You can also gather reviews of your competition.

The best part of using web crawlers for this purpose is that you get authentic feedback. This is valuable information for your product and marketing team. You will find out what works for you and for the competition.

Using Web Crawlers as Part of Your Digital Marketing Effort

Web crawlers can be an essential part of your digital marketing plan. If you haven’t used them in the past, now is a good time to try them for your business.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

https://www.inc.com/peter-roesler/how-to-use-web-crawlers-in-your-digital-marketing-campaigns.html