December 8, 2022

CEOs likely know from their marketing departments that paid techniques are just one branch of their digital marketing efforts. In reality, the tactics for digital marketing constantly evolve in line with new tech trends, regulations, and audience preferences. With digital marketing changing faster than ever, business leaders risk relying on tactics that are no longer relevant in today’s digital landscape.

About the Author

Craig Dunham is the CEO of Deepcrawl.

For example, in recent years paid social advertising has become more expensive while its effectiveness has dropped.  This is due in part to an oversaturated market, with social channels established as the go-to marketing focus during the pandemic. In today’s search-first world, CEOs should recognize that organic search is a more viable, cost-effective option for customer acquisition, providing long-term benefits to their company’s digital presence – and acknowledge the role SEO plays in the success of this.