This is a thing I have been actively playing with, and my results have been really great, as well.
A number of months ago a close friend was launching a huge merchandise with lots of hard cash prizes for the leading affiliate marketers. I realized there would be tons of affiliate opposition, with each and every affiliate seeking to out-do the other people with larger and improved bonuses.
How to compete?
I made the decision not to.
As a substitute, I believed about what just about every affiliate’s reward webpages would search like: Highly polished, slick, professional, loads of graphics, movies, and so forth.
Odds are they would all begin to appear extremely significantly alike, ideal?
So I thought… what if I did one thing different?
What if my website page seemed like anything you could get in the mail – black and white income letter, making use of the Courier typewriter font, incredibly outdated-university looking…
And what if, rather of a extremely polished expert photograph of myself, I utilised a single the place I just woke up? Or one particular the place I just concluded doing exercises, or just finished the garden get the job done?
In other terms, I looked like the guy up coming doorway and not some slick marketer.
Using this wondering to the future level, I made a decision I didn’t want to devote time or funds on developing a reward. Anyone else was performing that, so why ought to I?
As a substitute, I would keep a reside class. The homework would be to go more than the method prior to course. Then in class we would put into action, step-by-stage, what was in the method. And I would record the whole factor, so men and women could just abide by along.
In scenario you happen to be wondering – it worked beautifully. My profits were being a really good 5 figure quantity, and my commissions ended up half that in addition bonuses.
And one particular far more detail – I cheated, too. I had my digital assistant operate the course for me. She got to understand some terrific new skills, and I place considerably less than 2 hrs into the overall job.
The takeaway: When you have a good deal of competition, it’s time to halt straight competing and discover another way.
If they are making use of tons of graphics and slick films, you go with a 1980’s black and white typewriter glance.
If they are presenting bonus packages stuffed with 5, 10 or 20 products and solutions, you present no items (I provided hold-your-hand instruction, which in my feeling is really worth significantly more in any case.)
You get the thought.
Do you know what would get the job done even much better than that?
MAILING the precise letter. Yup. Communicate about aged faculty. If you gather real addresses of your Consumers, you may possibly take into consideration carrying out this on large ticket goods.
I know marketers who do this. They are couple of and significantly in between, and they are KILLING it. They only mail to prospective buyers, which drastically improves their conversions. They use a support to send out out the mailers for them. And they make additional on one particular of these mailings than most profitable entrepreneurs get paid in 6 months.
Which provides me to my second concept… if you really don’t currently have the mailing addresses for your purchasers, start out amassing individuals now.
When you have a sizable portion of them (at minimum 200, if possible 500) technique a marketer with a products your list would like. Make guaranteed there is lots of income in that item. Choose the profits letter, adapt it to a black and white mailer (low-priced to develop) and deliver it to your prospective buyers.
See what transpires. Tweak, rinse and repeat.
You can simply DOUBLE your profits applying this system.
Know why? Again, because it is really contrary. It can be different. Pretty much no one particular is performing it.
Your customer gets probably a 50 % dozen items of mail in a day. Two are payments. Two are gross sales flyers from neighborhood corporations. A person is a catalog.
And then you can find that mysterious white envelope. Yeah, it truly is likely to get opened. Certainly, it truly is going to get examine.
Wow! They’re shocked. An individual they know from On line is sending them Authentic MAIL.
They do not toss it out. As an alternative, they open their browser, type in the URL and Purchase THE Plan.
Positive, not everybody does, but… ample do. Believe me, I have noticed this do the job time and time once more. Which is why I’m about to get started sending out sales letters by way of snail mail (Shhh, you should not convey to everyone!)
