NEW YORK, April 20, 2022 /PRNewswire/ — Narrative, the world’s #1 data commerce platform, today aptly announced a joint partnership with MediaJel, a digital marketing platform for regulated cannabis, CBD, and alcohol brands, and the launch of the MediaJel Data Shop. The online store is blazing a new trail for the industry by allowing businesses to easily find and purchase cannabis audience data with just a few clicks.
The stash of data for sale through MediaJel will allow companies from all industries to sort through high quality, vetted cannabis data, allowing them to gain insights into the most popular cannabis products, regional breakdowns of the cannabis marketplace—such as which states are seeing the highest demand—and when demand is peaking. Whether it be a cannabis company looking to increase brand awareness or a concert venue looking to target cannabis consumers, the MediaJel Data Shop is the easiest way to acquire secure cannabis audience data.
The cannabis industry is smoking hot due to the rollout of legalization and a surge in capital from VCs and other investors. Global cannabis sales are expecting to see an increase from $13.4 billion in 2020 to $33.6 billion by 2025. Knowing this, MediaJel works to elevate digital marketing for regulated companies worldwide by creating and tailoring campaign strategies for brands that employ MediaJel’s proprietary targeting tools that collect diverse first- and third-party datasets, multi-device identification data, and precise geo data to curate ideal audiences.
“To put it bluntly, with the increased legalization of cannabis, we expect demand to only go up from here, making MediaJel’s insights increasingly valuable,” said Nick Jordan, founder and CEO of Narrative. “For companies targeting the sector, from large-scale music and entertainment venues to budding cannabis startups aiming to put their names on the map, these data-driven insights can help them make informed decisions with just a few clicks.”
The MediaJel Data Shop is powered by Narrative Data Shops, which enables businesses to quickly launch an ecommerce data business without spending significant time and resources, or dealing with complicated contracts or legalities. As a pioneer in the realm of data commerce and a “Shopify for data,” Narrative’s technology makes it simple to package, sell, and deliver data via a unique ecommerce storefront regardless of technical expertise.
“Narrative has removed many of the roadblocks synonymous with traditional data marketplaces,” said Jake Litke, founder and CEO of MediaJel’s. “Their tech is built around security, access & the ability for buyers to pull data in the structure they require.”
Narrative is the data commerce platform that makes it easy to buy, sell, and win. Narrative simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives. Innovative brands and direct-to-consumer companies leverage Narrative’s technology to fuel powerful data strategies, build data monetization businesses, power growth marketing, and inform product development. Founded in 2016, Narrative is a private company headquartered in New York City.
We help cannabis brands, retailers, and communities identify target consumers, execute scalable digital marketing campaigns, and engage in meaningful connections at every stage of the buyer’s journey―from awareness and consideration to purchase, retention, and brand loyalty. With deep experience in programmatic and ad tech as well as long-standing media partnerships, MediaJel delivers CBD, medical marijuana, and cannabis programmatic advertising solutions for brands, retailers, and agencies worldwide. Our industry-leading solutions remove barriers and deliver actionable data that power high-performance, high-return campaigns.
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