When it comes to marketing for your online business or website, SEO is likely one of the first things you might consider.
SEO, or search engine optimisation, has rapidly become more and more advanced – and therefore, may be a valuable option to consider for your own marketing needs, too.
The team of Outreach Bee – a boutique firm that focuses primarily on managing link building and blogger outreach campaigns for companies as well as SEO/PR agencies – is looking at the potential benefits of partnering with an SEO or PR agency, and how these might offer a boost for your business overall.
Read on for more insight into how a SEO or PR agency could help you and your business.
Do I need to work with an SEO or PR agency?
It’s entirely possible to do your own SEO work and attempt to market your brand or online business that way, but it can be an incredibly time-consuming activity, and irrefutably requires a large amount of research and care overall to get it right.
So, while you could do your own SEO work, why not consider other options, such as getting professional SEO and PR support? It may help you find the most effective solutions overall for your online business.
How can a SEO or PR agency help?
More and more people are taking the jump and investing in professional support for their marketing campaigns, and this can potentially provide an incredibly lucrative return on investment.
In fact, SEO marketing leads are said to have a 14 per cent close rate – that’s over eight times more successful than other outbound marketing solutions.
With this in mind, Outreach Bee has outlined a few of the key benefits of working with an SEO or PR agency to help you make a suitable choice for your business.
1. There’s more to SEO than you might think
Though it might seem simple at the outset, in reality, professional SEO is much harder than you might think, and there’s a lot more to it than it appears on the surface.
What do we mean by this? Many businesses assume that an effective SEO or PR campaign is based solely on the content they release – but that’s not the case.
In reality, professional SEO campaigns involve a lot more than that – from manual link building to ensure your website is linked to other high-authority publishers, to careful keyword research to check that your site is able to compete with existing content.
2. SEO strategies are always evolving
When it comes to SEO, it’s essential to keep up with the latest changes and advancements in search engine algorithms. Many people don’t realise it, but search engine algorithms change on an almost continual basis.
And considering how these changes might impact the most effective SEO strategies is a critical aspect of an SEO or PR agency’s activities.
However, for individuals trying to run an online business, there often just isn’t the time to keep on top of new changes.
As such, hiring professionals to help out instead can be a valuable alternative, rather than relying on outdated methods that may not be effective anymore.
3. Hiring an in-house SEO team is expensive
If your business has been thinking about doing its own SEO, then you’ll still need an in-house SEO team to manage the campaigns.
However, most businesses won’t necessarily require this level of involvement – which could leave you paying out for staff who aren’t actually providing a good value investment.
When you hire a specialist PR or SEO agency to help, you can be confident that your marketing is being handled by experts who know exactly what to do for an incredibly competitive price overall.
4. More time to do what you do best
As a website or business owner, you’re a pretty busy person, so why put more on your plate than you absolutely have to?
Outsourcing your business’ SEO services to local professionals can be an excellent way to free up more time, allowing you and your staff to do what you do best.
5. SEO agencies can provide detailed, up-to-date reports
Understanding whether or not your SEO efforts are working can often seem like an impossible goal.
However, when you partner with an SEO or PR agency, campaign monitoring and reporting are often included as standard – so you can be confident that the services you’re paying out for are delivering genuine, valuable responses overall.
Achieve your digital marketing goals
While it’s entirely possible to do your own SEO work, there’s far more involved with an effective SEO or PR campaign than just creating some content that’s stuffed with your chosen keyword.
As such, it’s important to take a little time to consider how you could make the most of your own efforts by partnering with an SEO or PR agency, whether it’s for manual link building support, or for SEO content and brand outreach. It’s often one of the best ways to drive conversions in your firm.
To find out more, get in touch with Ana Maria De La Cruz and her Outreach Bee team – they’ll be glad to answer any content marketing related questions you may have.